About Me

Hello, I am Kadu.

Art director and brand designer with over 5 years of experience creating strategic visual identity systems. Founder of Estúdio Kadu, designing and building enduring brand value through design. Design degree from ESAMC in Uberlândia.

Start a project Deck & Resume (PDF)

In Numbers

+20

Approved Projects

+10

Brands Transformed

Years of Experience

Methodology

My Creative Process

Strategic design is rooted in a disciplined method that guarantees each brand's visual identity is communicated authentically and enduringly. My methodology fuses fine art with commercial function.

25%

Discovery

50%

Concept

75%

Refinement

100%

Delivery

01. Discovery & Immersion

In-depth research into the brand, competitors, and target audience to map strategic positioning.

02. Art Direction & Concepts

Strategic moodboard creation, typographic explorations, and definition of core visual signatures.

03. Design & Craftsmanship

Precision vectorization, geometric grid refinement, color palette formulation, and 3D mockups.

04. Delivery & Brandbook

Comprehensive Brand Guidelines compiling usage rules, and export of all production-ready vector assets.